Every year, millions of people take trips to beach destinations around the world for fun and relaxation with family and friends. However, with each passing year, shorelines at these beaches are inching ever closer to the foot of resorts.
Along with climate change and over-development, the rate of natural sand replenishment in beaches simply cannot keep up.
Lagu aims to be part of the solution by offering a beach-friendly alternative to the ordinary beach towels.
By using Lagu, beach-goers can help keep sand on the beach instead of clinging to towels where they are washed away in drainages of laundry machines, never to be returned to the beach.